Are you a fan of Facebook for businesses and organizations? Some 70% of online adults use Facebook, so it’s become an important marketing tool. However, just like your friend who posts about cleaning out the sock drawer, businesses need to post carefully to keep their viewers engaged.
I look to Facebook role models for inspiration and for content that I can share. Consider following businesses that are similar to your own (perhaps in other parts of the country, not just your direct competition) and those that just do Facebook really, really well. Here are some examples with links to each business/organization page:
FOCUS ON VISUALS
Zingerman’s Delicatessen is an Ann Arbor, Michigan, business that’s famous for it’s food and marketing savvy. I’ve been craving their pot pies for weeks thanks to these yummy photos. The sale sounds like a good deal, but it’s the image that has me drooling.
You don’t have to be a pro photographer to post your own pictures on Facebook, but you should have high standards when it comes to focus and lighting. To highlight an individual item, create a plain background with a roll of kraft paper or a plain white roller shade.
The Allen County Board of Developmental Disabilities caught my attention with their creative posts. They brighten my day on a regular basis.
It’s important to note that they don’t go for a touchdown every time: mixed in with pictures of cute babies and riveting news stories are reminders like this one, keeping me aware of their activities and purpose.
Your viewers will also appreciate posts about key services, location, staffing, hours, and other basic but essential information. Just tuck them in on a rotating basis.
KEEP IT SOCIAL
I’m not sure how I started following the Wake County Public Libraries, which are in North Carolina! Even though I can’t stop in for one of their events, I still enjoy their content.
With this “March Madness” post, they’ve got me thinking about my favorite childhood characters (maybe Piglet or Pippi Longstocking) and interested in the results of their “literary scuffle.” I not only want to participate, I want to stay tuned in.
Do you have favorite Facebook pages that can serve as a model for your own business or organization? Remember that you don’t have to reinvent the wheel when it comes to Facebook content and techniques.