Claiming Google listings is my #1 recommended strategy for all independent businesses and nonprofits. You need your customers, clients, patients, members, donors, volunteers, etc. to be able to find and share your information, right?

Here are a few questions to consider:

  1. Is there a Google information box for your business or organization?
  2. Does the listing accurately reflect your location with text, images, and map placement?
  3. Is there a link asking if you “own this business”?
  4. Has anyone ever claimed your business listing in the past? Do you know the user name and password?

If you don’t claim and update your Google listing, you are relying on someone else –– your customers, employees, or a machine –– to get it right.

Why start with Google? The market share for this search engine is staggering: more than three-quarters of all searches are made using Google. And information in Google listings is routinely copied by other information aggregators as well.

You also miss an opportunity to brand your content. Your logo is essential to creating brand recognition. Would Nike skip the swoosh? No way!

Using Google My Business is a DIY option for many. Some listings take just a few clicks to claim, using a code sent to your phone.

If there is no listing for your business, one can be created. That’s true even if you don’t have a brick and mortar presence!

And please keep in mind that it’s always a great idea to have more than one administrator for your account. Don’t lose access when that tech-savvy employee changes jobs!

If haven’t reviewed your Google listing in the past year, how about right now?

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