Claiming Google listings is my #1 recommended strategy for all independent businesses and nonprofits. You need your customers, clients, patients, members, donors, volunteers, etc. to be able to find and share your information, right?
Here are a few questions to consider:
- Is there a Google information box for your business or organization?
- Does the listing accurately reflect your location with text, images, and map placement?
- Is there a link asking if you “own this business”?
- Has anyone ever claimed your business listing in the past? Do you know the user name and password?
If you don’t claim and update your Google listing, you are relying on someone else –– your customers, employees, or a machine –– to get it right.