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PS Web Essentials of Bluffton, Ohio

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No listing? No business location?

Customers need to find your business even if you don’t have a brick and mortar location. You also want them to find your business even if Google or some other service hasn’t created a listing for you. What do you do?

Take action! A Google information box can be created for your business. Your listing can also show an area where you serve customers rather than a street address.

PS WE info box

Using Google My Business, your listing can be tailored to fit your specific business needs. You can add images including–most importantly–your logo. Brand recognition starts with the first view, which is often on Google or Google maps.

information box copy

Claimed Google listings also give you reports covering:

  • Number of searches; direct and by category
  • Views from search and from maps
  • Visits to your website from the listing
  • Calls made with the phone number link
  • Requests for directions

What happens if you don’t claim or create a Google information box? You can use the “feedback” link to update your listing without claiming it. However, if you claim your listing, Google will send you periodic updates. The listing is automatically checked for you!

If you don’t claim a listing, information can be created and modified without your knowing about it. In fact, all Google users can suggest content and add photos. Happy (and unhappy) customers and employees can add information and images to your listing.

To make the best first impression, claim or create a Google listing today!

PS Web Essentials – Connect with more customers
☎︎ (419) 348-5329  –   pswebessentials@gmail.com

Visit PS Web Essentials on Facebook!

 

 

New chamber website

The Bluffton Area Chamber of Commerce has a new website created by PS Web Essentials. Their familiar web address, ExploreBluffton.com, links you to a brand-new design and content.

The site provides information for members, the community, and visitors to Bluffton:

► ABOUT introduces the chamber staff and board, and provides contact information.

► MEETINGS helps members stay up to date with meeting announcements and sponsorship opportunities.

NEWS spotlights new businesses, developments at existing businesses, and chamber events.

VISIT guides visitors to our local resources, including dining, shopping, and recreation opportunities.

► DIRECTORY connects viewers with local business owners and managers.

The website’s administrators also get an upgrade with this new site. The board asked me to create the site using Wix.com, which allows for some automatic content updates. The membership list is based on a Google spreadsheet and the calendar is a Google calendar. When these files are updated, the website is updated, too!

I’ve updated and done makeovers for quite a few websites, and used a variety of platforms. This was certainly the most fun and creative experience I’ve had so far!

Have questions about websites or using Wix.com? You’ll find me at virtually all Bluffton Area Chamber of Commerce meetings. Find the date of our next meeting at MEETINGS.

PS Web Essentials – Connect with more customers
☎︎ (419) 348-5329  –   pswebessentials@gmail.com

Visit PS Web Essentials on Facebook!

 

 

 

Why claim a Google listing?

Claiming Google listings is my #1 recommended strategy for all independent businesses and nonprofits. You need your customers, clients, patients, members, donors, volunteers, etc. to be able to find and share your information, right?

Here are a few questions to consider:

  1. Is there a Google information box for your business or organization?
  2. Does the listing accurately reflect your location with text, images, and map placement?
  3. Is there a link asking if you “own this business”?
  4. Has anyone ever claimed your business listing in the past? Do you know the user name and password?

If you don’t claim and update your Google listing, you are relying on someone else –– your customers, employees, or a machine –– to get it right.

Continue reading “Why claim a Google listing?”

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